Bill Franks, 2018 Articles & Publications

Is Data Visualization A Joke?

8/16/2018

Just like comedians have failed miserably if they have to explain a joke to their audience, so will you fail if you have to explain your visualizations. Creating visualizations that don’t require explanation is the path to success.

Written for CIOReview.com
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The Case For Combining Customer Analytics and Research Teams

8/9/2018

Traditionally, large organizations have both a research organization and a customer analytics organization that are distinct from each other and often in entirely different chains of command. I have seen many organizations where there is tension between these two organizations. Neither seems willing to acknowledge the value of the other and this causes opportunities to be missed. Today, organizations need to challenge the old assumption that these groups should be separated.

Monthly Analytics Matters Blog
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Articles & Publications 2018

Is Data Visualization A Joke?

The Case For Combining Customer Analytics and Research Teams

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