Bill Franks, 2022 Articles & Publications

The Backstory On Marketing

3/29/2022

An interview with Guy Powell for his podcast The Backstory on Marketing where we discuss a range of topics related to marketing analytics.

Podcast
View episode here

Creating and Delivering an Effective Data-Driven Presentation

3/9/2022

This blog lays out some of the critical steps and actions you need to take to win the room with an effective data-driven presentation!

Monthly Analytics Matters Blog
Full Article

An Interview with Bill Franks on Creating and Delivering an Effective Data-Driven Presentation

3/9/2022

An interview with Machine Learning Times on Winning The Room

See full article here

A Major Barrier to Scalable Analytics

2/9/2022

Every large company wants and needs scalable analytics, and it is a mighty struggle to achieve the scale required. There is one constant challenge, however, that spans both recent and historical architectures that causes major barriers to achieving scale – the movement of data.

Monthly Analytics Matters Blog
Full Article

Making Governance Palatable

1/10/2022

As with many issues dealing with people, accounting for their emotional side can be as important as appealing to their logical side when implementing and enforcing governance standards. A slight change in semantics may just have a big impact for you.

Monthly Analytics Matters Blog
Full Article

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Articles & Publications 2022

The Backstory On Marketing

Creating and Delivering an Effective Data-Driven Presentation

An Interview with Bill Franks on Creating and Delivering an Effective Data-Driven Presentation

A Major Barrier to Scalable Analytics

Making Governance Palatable

Archives

​Articles & Publications 2022

The Backstory On Marketing

Creating and Delivering an Effective Data-Driven Presentation

An Interview with Bill Franks on Creating and Delivering an Effective Data-Driven Presentation

A Major Barrier to Scalable Analytics

Making Governance Palatable

Archives

Articles & Publications 2022